1
2
3
4
5
6
7
Graphic Designer
Graphic Designer
Brief: Create a logo and identity for an electricity company
Shillington College
This brand identity is created with busy, working parents in mind, who want an easy and calming way to stay on top of their energy bills.
The concept for this brief is inspired by the pylons that connect us all to the electrical grid and therefore to one another. The logo both communicates the visual of a pylon and pulls together the letters O, H and M.
I wanted this identity to be modern and sleek, so used a gradient to create a contemporary and relaxing feel. I then pulled apart the logo to make up the brand’s graphic elements and float them across the assets to reflect the calming effect of being an Ohm customer.